| Date | 09/30/2023 |
|---|---|
| By | SEO Agency |
| For | XYZ Company |
| Website | companyxyz.com |
Index
<aside> <img src="/icons/bookmark_gray.svg" alt="/icons/bookmark_gray.svg" width="40px" /> Executive Summary
Client Objectives: Increase online visibility and attract qualified traffic to increase conversions.
Highlights: +15% traffic compared to the previous month
Roadblocks: Drop in Core Web Vitals </aside>
| Metric | Current Month | Previous Month | % Change |
|---|---|---|---|
| Organic Sessions | 12,450 | 10,800 | 🟢 +15.2% |
| Goal Completions (Leads) | 342 | 290 | 🟢 +17.9% |
| Average Position | 14.2 | 16.5 | 🟢 +2.3 |
| Click-Through Rate (CTR) | 3.8% | 3.5% | 🟢 +0.3% |
| New Referring Domains | 18 | 12 | 🟢 +50.0% |
| Keyword | URL Target | Current Position | Change | Search Volume |
|---|---|---|---|---|
| best freelance invoice template | /freelance/invoice-template | 3 | 🟢 Up (+2) | 4,200 |
| how to do an seo audit | /blog/seo-audit-guide | 1 | ⚪ Stable | 2,900 |
| content calendar notion | /productivity/content-calendar | 5 | 🟢 Up (+4) | 8,100 |
| email marketing strategy | /blog/email-strategy | 12 | 🔴 Down (-1) | 5,400 |
| startup financial model | /business/financial-model | 8 | 🟢 Up (+1) | 1,600 |
Technical Fixes Completed:
New Backlinks Acquired:
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